The thing that I loved about this lecture was Brian Cannon’s passion towards his creative use of media, as well his attitude towards the process of creating a piece of design work.
A large majority of Cannon’s earlier work was an inspiration to me purely because of his methods of production. His designs for artwork such as the Verve’s first album cover involved manipulating his surroundings in a very physical way by tipping blue colour into the river and installing neon lighting. I feel as though todays design methods would completely rule out methods such as these and take a basic photo straight into photoshop to achieve something similar. But I really think this lacks all romanticism and passion for design. My favorite quote from Cannon was all photoshop allows you to do is ‘make shit quicker’. As a designer myself I would much prefer to be more hands on during the design process so it was really nice to hear that other well known designers share my opinions.
Cannon’s work is always well thought out and all designs are planed down to every detail. I think that this is something that I could perhaps do more in my work to ensure I get the most out of a brief and produce the most interesting and visually exciting work I can.
It was nice to see the face behind the work of some of my favourite album artwork of the 90’s, making it a really inspirational lecture.